Gal vs Buck

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Context

Gal vs Buck is a leather goods brand founded by two sisters, and it’s one of our longest-standing clients. Influenced by genderless style, Gal vs Buck redefines classic silhouettes with a contemporary touch and avant-garde details. In the fashion world, the brand stands out by creating sophisticated and elegant shoes that captivate style enthusiasts, while ensuring the comfort and durability needed for everyday life.

Gal vs Buck started losing its edge as new competitors and younger generations emerged and updated their offerings. Their original target audience was becoming outdated in the digital space, and previous agencies failed to capture the brand’s essence without being too literal. Our challenge was to reposition Gal vs Buck at the top of consumers’ minds as the most reliable and stylish shoe source in Bogotá, all within a limited budget.

Our mission was to support the internal marketing team in rediscovering Gal vs Buck’s distinctive coolness and communicating it strategically across digital platforms. We aimed to reach new audiences and revitalize the brand’s market presence, establishing it as an undisputed leader in consumers’ minds.

We developed a comprehensive digital strategy for Instagram, beginning with an in-depth competitor analysis to clearly define the brand’s DNA and establish a coherent visual identity.
We designed a monthly content calendar that highlighted the identified communication pillars. Over time, we created campaigns that evolved based on the demands of digital audiences. We proposed partnerships with key market players to generate UGC content and put Gal vs Buck in the spotlight.

We produced graphic pieces for paid ads that complemented the organic strategy. We meticulously analyzed data to continuously refine our approach.

We achieved stronger positioning within the target audience through content and partnerships with UGC creators. We effectively communicated the brand’s DNA without resorting to literal campaigns, building a consistent brand language in copywriting, graphics, and photography. We consistently increased the follower rate, engagement, and reach. We observe a positive shift in the profile of those mentioning the brand and in the type of clients attracted.