Aramacao

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Contexto

Aramacao is a textile design brand specializing in prints inspired by Colombia’s endangered wildlife, with a strong emphasis on material quality and craftsmanship. Since its inception, we have closely collaborated with Laura, its founder, who has trusted our agency from day one.

Over the years, Aramacao has undergone significant evolution, particularly in its last two campaigns, where it has achieved high standards in Colombian fashion while staying within budget constraints.

In Aramacao’s recent campaigns, we faced the challenge of further elevating the brand to meet the high standards of Colombian fashion, while creating compelling content for digital audiences: dynamic, trendy, and refined simultaneously.

In 2024, we developed two distinct concepts for Aramacao’s campaigns. The first took place at Hacienda Fagua in the Sabana de Bogotá, a traditional colonial location focusing on a countryside lifestyle, reflected in styling and photographic editing. For the second campaign, themed around Mother’s Day, we selected a modern venue and successfully cast a mother-daughter duo. We created captivating reels for social media and editorial photographs and lookbooks that fulfilled all their needs.

The product presentation led to a complete sell-out of certain items, such as short scarves and specific sweaters for Mother’s Day. Over time, we have maintained and elevated Aramacao’s standards, demonstrating to the audience that the brand is increasingly aligning with top local benchmarks.