Delipavo

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Overview

Delipavo is an iconic brand with over 50 years of experience in the turkey charcuterie industry, known for its unwavering commitment to quality and excellence. This dedication is evident in every aspect of the business, from its facilities and processes to its uniforms and ethics.

Delipavo’s high standards have positioned it as one of the most premium brands in Colombia.

Delipavo was the perfect client for Valti—seeking a boutique agency that understands the nuances of refined aesthetic and communication. Despite a strong brand presence and a successful recent rebranding, Delipavo faced significant challenges in digital communication. Its Instagram presence was inconsistent and not aligned with its new brand identity. The website was outdated and did not reflect the sophistication and modernity of the brand. Additionally, Delipavo needed to reach a younger, more digitally active audience, as its offline customer base primarily consisted of consumers over 45. There was a lack of digital performance data to guide strategies.

We implemented a comprehensive 360-degree digital strategy, including a complete overhaul of the social media presence (focusing on Instagram and Facebook) and the modernization of the website. Key actions included:

  • Unique Storytelling: We developed a unique storytelling approach that highlighted Delipavo’s product quality and emotionally connected with consumers.
  • Advanced Photography and Video: We created high-quality photo and video campaigns, including recipe reels, which achieved excellent organic engagement.
  • Consistent Brand Voice: We established a distinctive voice and tone for Delipavo, ensuring all communications consistently reflected the new brand identity.
  • Data-Driven Content: We analyzed social media data to optimize content types and better cater to the audience.
  • Strategic Partnerships: We sought strategic alliances with industry personalities to enhance Delipavo’s digital presence.
  • Paid Ad Campaigns: We implemented a brand awareness ad campaign on Meta platforms while the website was under construction.

The changes in Delipavo’s aesthetics and communication on Instagram and Facebook have been widely recognized in the industry. Our strategy not only improved the coherence and quality of posts but also significantly increased engagement and interaction with followers. Over nine months, we achieved:

  • Post Increase: 66% more posts compared to the previous year.
  • Engagement Boost: 33% increase in engagement.
  • Follower Growth: 6500% increase in Facebook followers and 1200% increase in Instagram followers.
  • Extended Reach: 4600% increase in reach.
  • Strategic Alliances: Generated over one million views among potential audiences through partnerships.
  • We continue to work daily to meet Delipavo’s evolving goals and maintain its visibility among its target audience.

Delipavo is a prime example of how Valti’s personalized, comprehensive service generates exceptional results for brands with a solid foundation but a disconnected digital presence. Our close collaboration ensures that Delipavo’s digital presence faithfully reflects its prestige and commitment to quality, positioning it as a leader in its sector.