Émela Mistral

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Overview

Émela Mistral stands out as an innovative brand in Colombia’s tabletop market, offering base pieces that can be transformed with the touch of a button, providing limitless design possibilities.
Rooted in Colombia’s heartland, Émela Mistral weaves a unique narrative of heritage, love, and craftsmanship. Founded by a visionary inspired by the deep connections fostered around her family table, the brand seamlessly blends timeless tradition with cutting-edge innovation.
Seeking to enhance its online presence and expand its market reach, Émela Mistral sought services in social media management, digital strategy, and ecommerce development.

Our challenge with Émela Mistral was effectively communicating its primary differentiator: its transformative capabilities. Our main objective was to showcase this distinctive feature and establish it as a core element of the brand identity. Additionally, we aimed to craft unique local narratives through storytelling to foster community engagement effectively. Beyond mere physical products, the brand sought to leverage social media as a dynamic revenue stream and cultivate a community around its transformative philosophy.

We crafted a comprehensive digital strategy anchored in thorough competitive analysis to understand communication trends among leading brands in our target market. Defining a detailed buyer persona and setting clear values guided our strategic direction. We developed a cohesive visual identity consistent with Émela Mistral’s brand ethos and conducted two focused content creation sessions: one centered on product showcases and another on brand launch processes. Implementing an efficient ecommerce platform on Shopify was pivotal in achieving our goals (for more details about the e-commerce, visit our portfolio).

Building on these strategies, we curated monthly content calendars for Instagram, spotlighting the brand’s values of family heritage, tradition, and transformation. Engaging reels, a distinct copywriting tone, and varied content types were tailored to resonate directly with our audience.

Our efforts culminated in a successful launch, surpassing first-month sales targets without relying on paid advertising, across both the website and WhatsApp platforms. Émela Mistral’s Instagram account experienced organic growth of 300 followers in just 1.5 months, with a substantial increase in monthly follower acquisition rates. Additionally, we achieved a remarkable 150% rise in engagement. Continuously adapting to Émela Mistral’s evolving needs, we strive to maintain its prominence in our target audience’s consciousness. For a deeper dive into this project, please visit our portfolio.