Jooga
Overview
Juliana González is an architect of exceptional experiences, renowned for her ability to create moments that evoke emotions and forge deep connections. With a global career that has endowed her with wisdom and vision, Juliana sought to establish a distinctive identity that would convey her passion and expertise in designing unique experiences.
The Challenge
Juliana needed a brand that could connect with diverse cultural audiences and clearly communicate her unique profession—experience design, often mistaken for event planning.
Locally, there is little awareness of this field, presenting an opportunity for her to be a pioneer in Colombia by communicating her expertise in a way that matches international standards.
What We Did
We started by defining Juliana’s values, beliefs, and vision, which formed the foundation for creating a compelling visual identity. We developed a distinctive name: Jooga, capturing the
dynamic essence of her profession and incorporating part of her name. We crafted an engaging storytelling approach to resonate with various client types. Our visual identity design highlighted Juliana’s role as one of the first women in Colombia to work in experience design, effectively communicating her work on social media.
Results
Our strategy led to a significant increase in understanding and acceptance of Juliana’s profession, boosting inquiries about experience design. Juliana is positioning herself as a pioneer in experience design in Colombia, securing collaborations with both local and international brands, and enhancing her global presence through participation in international events. The project stood out for its uniqueness and impact, receiving positive testimonials for its effectiveness.